- Client :Flooring Industry
- Category :Google Ads
- Share :
For this Client, our goal was to maximise lead generation and drive significant ROI through targeted Google Ads campaigns. By leveraging a combination of Search and Display ads, we targeted both residential and commercial audiences in Australia.
- Clicks: 3.7K
- Cost: $3.42K
- Cost per Acquisition (CPA): $1.88
- Conversions: 1.82K
- Optimized keyword targeting for high-intent search terms related to flooring solutions.
- Created multiple ad groups focusing on different flooring types (hardwood, vinyl, carpet).
- Used ad extensions (callouts, sitelinks) to increase visibility.
- Conducted A/B testing on ad copy and creatives.
- Implemented smart bidding to enhance cost-efficiency.
- Achieved a high volume of 1.82K conversions at a cost-effective CPA of $1.88.
- Generated 3.7K clicks with a well-optimized cost structure of $3.42K.
- Continuous optimization of ad copy and bid strategies led to reduced CPA.
- Focusing on location-specific keywords drove more qualified leads.
