Google Ads Account Industry

Google Ads Account Industry
  • Client :Accounting Industry
  • Category :
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For this accounting client, our goal was to enhance lead generation and improve overall campaign efficiency. By optimizing ad targeting, keyword strategies, and budget allocation, we aimed to achieve higher conversions at a reduced cost per acquisition (CPA).

Before Optimization (April 1 - 30, 2022)

  • Key Metrics:
  • Total Impressions: 89.9K
  • Clicks: 3.54K
  • CTR: 0.41%
  • Avg. CPC: A$3.83
  • Cost: A$13.5K
  • Cost/Conversion:  A$3.83 
  • Conversions: 378.51
  • Conversion Rate: 1.40%
  • Challenges:
  • Low CTR despite high impressions.
  • Higher-than-expected CPC, leading to increased cost per conversion.
  • Limited budget efficiency with underutilized ad groups.

After Optimization (May 1 - 31, 2022)

  • Key Metrics:
  • Total Impressions: 1.58M
  • Clicks: 11.21K
  • CTR: 0.71%
  • Avg. CPC: A$1.14
  • Cost: A$12.7K
  • Cost/Conversion: A$1.14
  • Conversions: 1.36K
  • Conversion Rate: 3.95%

Improvements:

  • Increased clicks by 216% (from 3.54K to 11.21K).
  • Reduced CPC by 70% (from A$3.83 to A$1.14).
  • Boosted conversion rate from 1.40% to 3.95%.
  • Significantly improved budget efficiency, achieving more conversions at a lower cost.

Optimization Strategies Implemented:

  • Shifted budget allocation towards high-performing keywords.
  • Implemented smart bidding strategies (Target CPA & Maximize Conversions).
  • Conducted A/B testing on ad creatives to improve engagement.
  • Refined audience targeting to reach a more qualified audience.

Key Takeaways:

  • Strategic budget reallocation reduced overall CPA while increasing total conversions.
  • Continuous optimization of keywords and audience targeting significantly boosted performance.
  • Lower CPC contributed to better cost efficiency, allowing the campaign to scale further.
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This campaign exemplifies how targeted optimization can drastically enhance the performance of Google Ads campaigns in the accounting sector.

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YashRaj Marketing